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What kind of company is this? Haier is a Chinese based company that manufactures white goods for home and office users.
The company offers a wide range of goods as well as a number of product lines in white goods. The company offers many of the business and medical products, even like business class air conditioners, ULT freezers, bio safety cabinet for hospitals and many more products.
The business class also enjoys the products of Haier Company. History of the company so far: At the time of the beginning of the Haier, there were workers who were the owner of the company at the same time. The workers collectively owned the assets and profits of the company after paying all the taxes on the profits of the company.
The reason behind the incorporation of the company was to manufacture high quality refrigerators for which the Chinese people were ready to pay a premium price, because the quality refrigerators were rare at the time of the incorporation of the company The company had introduced its first global expansion plan strategy in and became number one manufacturing white goods in China in The company had just named as the lading refrigerator manufacturer worldwide by Euromonitor.
Higher operated subsidiaries and had established Frigidaire appliance m arketing strategy essay trading companies. The group had expended successfully in Chinese and International market as well. Features of the industry: The company relates to the industry of home appliances and consumer electronics.
Home appliances consist of electronically or mechanical machines that are used to accomplish some of the household functions like cooking, cleaning, washing and many more.
The home appliance industry is growing so far because the products make the life easier and full of joy and also it has reduced the need of servants for homes.
It also saves time of the consumer as the product serves quickly. The ease comes with a cost, the products are somehow expensive, but the range of products and prices provide the consumer to buy according to availability of resources with him. The industry exists for a century and growing since that time period because of the saving of time and efforts it give a consumer to buy the more the consumer can buy the products.
The home appliances not only saves time and energy, but also the products are long lasting and the industry offers a good after sales services by providing warranties of the products.
The products which the industry consist are kitchen used products, refrigerators, cleaning products like vacuum cleaner and many more which are necessary to reduce the human time and efficiency required to fulfill the house needs. Consumer electronics are equipment that are used for daily day to day routines.
The most of the products the consumer uses for the entertainment, communication and office productivities. The consumer electronics industry has eased mean of communication, increased entertainment and increased office productivity through the means of the consumer electronic products.
The industry has added efficiency in the world of business by giving multiple products like computers and many more. The products the industry consists are personal computers, laptops, camera, MP3 players, televisions, calculators, telephones, mobile phones and many more which satisfy the needs of the consumer and also adds efficiency to consumers.
The industry has too many international as well as Chinese companies, but the leaders of the international market of major consumer appliance manufacturers are, Whirlpool a US based company that holds On second position it is Electrolux AB with 7.
The decisions the company has taken so far: The strategy announced that the company can earn an equal amount of revenue whether manufacturing in China or Overseas and sales overseas or in China…………………….
This is just a sample partial work. Please place the order on the website to get your own originally done case solution Related Case Solutions:The economy of today has turned out to be very competitive, and, therefore, a microeconomic essay should have serious considerations.
Such a paper is designed to make a student look more keenly on the issues under consideration. Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation.
Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. Jun 04, · One of my favorite recent brand transformation stories revolves around Electrolux, the global appliance leader that for most of the past 50 years remained little known because it .
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“Electrolux is committed to bringing innovative solutions to consumers and to advanced manufacturing,” said Jack Truong, president and CEO of Electrolux Major Appliances North America. Content Marketing & Information Design for your projects: Market share of appliance producer companies in the United States and Q2 '13; Frigidaire brand evaluation in the United.